We believe that authenticity is irresistible. We are here to ignite a movement to make snacks the total package — genuinely healthy, brutally satisfying, and sensationally good for people and planet. Our mission is to create lupini bean snacks that are crafted with real, delicious, and nourishing ingredients that inspire a bold and uncompromising lifestyle.
Meet Gaby & Juan
They created Brutal to share authentically South American superfoods with the world. Gaby started her journey in the food industry in 2015 and in 2020 they saw a huge opportunity to introduce their favorite local bean, the lupini, to the snack market. Driven by their love for traditional, healthy, and boldly flavored foods, they embarked on a new adventure together and set out to revolutionize the snack scene by bringing the lupini to the US, where 95% of food has ingredients that are dangerous for humans and the planet. Committed to delivering the TOTAL PACKAGE, they meticulously crafted lupini bean puffs with no seed oils, and only the finest, all-natural ingredients.
From Our Founders
We want to ignite a movement for genuinely healthy, brutally satisfying, and sensationally good snacks that nourish both people and the planet. At Brutal, authenticity isn’t just about ingredients — it’s a lifestyle. Join us on our journey as we redefine the snack game and make products that really do have it all!